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Recruitment for Digital Marketing Officer: Note this is an experienced role
Reports to: Marketing Team Lead
Location: UKEAS Ikeja Office.

Job Roles
The DMO will be responsible for:
• Creating digital marketing campaigns (this includes Social Media, Email, Google Search and Display Ads)
• Developing strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company services.
• Using web analytics tools (Google Analytics) to measure site/campaign traffic to better optimize marketing campaigns.
• Tracking and reporting of all campaigns, providing key insights to maximize campaign performance.

Job Description/Responsibilities
- Liaise with the IT team to set up landing pages for marketing campaigns
- Provide creative ideas for content marketing to aid prospect development and conversion
- Set-up automated marketing email campaigns to drive the customer journey from prospects to conversions
- Ensure best practices for website performance including SEO development working alongside our content marketing officer.
- Acquire insight in online marketing trends and keep strategies up-to-date
- Knowledge of A/B testing through digital networks
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Have relevant experience in influencer marketing.
- Support in the development and design of digital, web, and print marketing materials
- Be able to create detailed reports for partner universities campaigns and events.
- Identify relevant channels to increase market awareness of the company’s services
- Support the marketing team in delivering agreed activities
Other duties that may be assigned by Management.

Qualifications
- 2 -4 Years' Experience in Marketing,
- Strong Written and Verbal Communication Skills,
- Self-Motivated and Team – Oriented
- Experience in setting up paid social media campaigns and optimizing Google AdWords campaigns
- Knowledge of CRM integration with media campaigns would also be helpful
- Experience working with budgets
- Ability to work independently and with a team to meet deadlines

Certifications and Tools
- All relevant digital marketing certifications
- Expert use of Facebook ads manager, business suite, google ads manager and google analytics

How to Apply
Interested and qualified candidates should send their CV and one-page PDF File cover letter to: hr-nigeria@ukeas.com on or before the closing date above.
Note: CV and Cover Letter should be sent, only shortlisted applications will be considered.

Closing date = 26th March 2021.


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